Label: Big Machine Records – BMRCO0600G, Big Machine Records – BMRCO0600F
Format: 2 x Vinyl, LP, Album, Orange Translucent
Country: US
Released: Dec 15, 2017
Genre: Electronic, Pop
Style: Vocal, Electro, Minimal, Synth-pop

Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift. It was released on November 10, 2017, by Big Machine Records, and would be her last release under the label. Swift became a subject of rampant tabloid scrutiny following the release of her fifth studio album 1989 (2014), with the media outlets highly publicizing her personal life and her disputes with other celebrities. She hence secluded herself from the press and social media, where she had maintained an active presence, and created Reputation as an effort to revamp her state of mind.

Influenced by the commotion, Swift wrote Reputation under two major themes: the excessive gossip surrounding her, and finding love during tumultuous events. She recruited Jack Antonoff, Max Martin, and Shellback for the album's production. Marking a stark shift from the synth-pop style of its predecessor, Reputation is built around electropop, R&B, and trap, inspired by urban genres such as EDM, hip hop, and Miami bass, resulting in a heavy electronic production consisting of pulsing drum machines, swelling synthesizers, and manipulated vocals.